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      SHOUT IT OUT - 2019 CT Trails Symposium in East Hartford


      • SHOUT IT OUT - 2019 CT Trails Symposium Photo #1
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      October 24, 2019

      Thursday   9:00 AM

      211 Riverside Drive
      East Hartford, Connecticut

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      SHOUT IT OUT - 2019 CT Trails Symposium

      The Governor’s Greenways Council, in partnership with Goodwin College, is excited to announce its fourth annual Connecticut Trails Symposium will take place October 24 from 9:00 a.m. to 3:00 p.m. at the College’s East Hartford campus (Community Room, 211 Riverside Dr). ABOUT THE SYMPOSIUM “Shout it Out!” We in Connecticut, over the last decade, have made great progress in building and connecting our trail systems. So much so that the CGC believes now is the time to celebrate and shout about our trail systems assuring that all members of our communities can gather, recreate, relax, run errands and even commute or travel together. This year, the Symposium offers sessions that focus on engaging with state and local marketing and tourism resources as well as technology that can maximize effective delivery of your trail information.      REGISTRATION The registration fee is $25 and includes lunch. Registration will close on October 20. Walk-ins will be welcomed as long as seats are available, credit card transactions only. All are welcome, if you have a financial hardship please contact Laurie Giannotti laurie.giannotti@ct.gov for potential assistance. AGENDA We in Connecticut, over the last decade, have made great progress in building and connecting our trail systems.  So much so that the CGC believes now is the time to celebrate and shout about our trail systems assuring that all members of our communities can gather, recreate, relax, run errands and even commute or travel together.  This year, the Symposium hopes to offer sessions that focus on engaging with state and local tourism and marketing resources as well as technology that can maximize effective delivery of your trail information.    9:00 – 9:15 -  Registration / Networking & Continental Breakfast - posters 9:15 – 9:25 -  Welcome and Overview of the Day:  Bruce Donald, CT Greenways Council Chair and Tri-State Coordinator for the East Coast Greenway.  Todd Andrews, Goodwin College, VP Economic & Strategic Development will talk about how their trail is impacting campus life. 9:25 – 9:55 -  Keynote:  An Open Invitation Charles Tracy, new coordinator for the Connecticut Trail Census, will share creative projects designed to attract, inspire and welcome new trail users from his work with the National Park Service. 10:00 – 10:30 – Celebration of Recently completed projects DEEP’s CT Recreational Trails Program – Laurie Giannotti will show slides of completed projects around the state while reporting on the program’s success over the last 12 years. East Coast Greenway/CT DOT – Bruce Donald will share slides and information on progress made across the CT on the East Coast Greenway 10:30 – 10:45 - Break & refreshments (networking and enjoy displays) 10:45 – 11:00 - Trail Finder: Overview of the Trail Finder web platform and how it is re-shaping access to trails in New England and beyond. 11:00 – 11:15 - Randy Fiveash, the Director of CT Tourism 11:15 – 12:30 - Facilitated Panel of Media & Marketing Professionals: to inspire and guide you on how best to spread your trail information.  Bill Flood, Assignment Editor for Fox 61 – FacilitatorDan Brown, Outside TVPeter Martika, the Hartford CourantPatrick SkahillMason Trumble, Temp Manager Local Marketing & Brand REISuzanne Thompson, reporter/local radio show host 12:30 – 1:00 -  Lunch provided and prepared by The Chrysalis Center, Inc. is a Hartford based, private, non-profit, socially innovative multiservice organization that serves individuals and families living in the State of Connecticut.  Members are offered the opportunity, among others, to learn culinary and event management skills to seek employment in the marketplace.  1:00 – 2:00 Session 1   (Concurrent 45 min Sessions) CT Trail Finder –  50-75 minute roundtable with trail pros from around the State. We will have an in-depth tutorial about the administrative end of the Trail Finder system. We will dive more deeply into data collection methods & best practices for data standardization. Experts will share their experiences (and pitfalls) developing a statewide interactive trail system map for the public. Could this be a future resource for the CT trails community? Come learn more! OnCell – Jonathan Morse, Territory Manager.  Mobile tour apps allows you to harness the power of mobile technology to help your audiences explore, engage, and discover arts and culture in new ways.  This will be a remotely presented session. Wander our Watershed - Kimberly Bradley, Eightmile Wild & Scenic Coordination Committee Member / SECT NEMBA President; Patricia Young, Program Director, Eightmile River Watershed; Andrea Peres, Outreach Specialist, Outdoor Adventure Map Project. The Eightmile Wild & Scenic Watershed Coordination Committee recently initiated an interactive on-line map project to highlight a wide range of outdoor recreational opportunities including hiking trails, birding sites, mountain biking, snowshoeing and trail running. The map also features local businesses within the greater Eightmile River Watershed region that support a greater outdoor adventure such as campgrounds, farm stands, eateries and outdoor gear establishments. Project website: https://wanderourwatershed.org/ 2:00 – 3:00 Session 2   (Concurrent 45 min Sessions) CT Trail Census – Laura E. Brown, MS, CEcD, Community & Economic Development Educator, University of Connecticut - Department of Extension; Charles Tracy, Coordinator, Connecticut Trail Census. Do you have a plan for marketing and promoting your trail? Every good business plan is built around knowing your customers and trails are no different.  This session will cover what you need to know to understand about your trail users and how to use that information to develop an effective plan for marketing and promotion.  We’ll provide several examples from Connecticut and other states of communities making use of trail user data for promotion.  This session will also include a discussion among attendees about how to best mobilize tourism, planning and marketing partners, access data resources, and ideas for incorporating trail user data into broader planning efforts.   Carrabessett Valley, ME - talk about the trails initiative in the town, including Maine Huts and Trails, Carrabessette Valley First Selectman.  The focus will be on economic benefits and marketing of trails, as well as the partnerships formed to build and fund these trails. This will be a remotely presented session. Walktober Series and CT Trails Day Celebration - Fran Kefalas, The Last Green Valley and Chil Toal, Tails Day Coordinator, CT Forest & Park Association. Learn about the behind-the-scenes coordination and the on-going success of these regional and statewide trail events. We'll highlight how these events are organized, how we recruit volunteer leaders, successeful promottional tools, as well as how you and your trails can participate. Join us for a fun and interactive conversation. 3:00 – 3:30 Wrap-up – Bruce Donald, CT Greenways Council Chair and Tri-State Coordinator for the East Coast Greenway. Group impressions, ideas for next year, Thank you and Evaluations.  3:30 Optional – The Connecticut Trail User Committee – Room TBA – is a group of volunteers, bound by good faith, to improve all of our outdoor recreational opportunities through communication, teamwork and to continuously improve relationships between trail user groups.  All trail users are welcome to attend, and discussion will be facilitated by the CT Off Road Enthusiasts Coalition.   Join the CT Trails discussion! https://cttrails.uconn.edu/listserv/ *Please bring your own water bottles because plastic will not be provided. Check out the MA Trails Conference: https://www.masstrailsconference.com/

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